They are the tangible elements that a customer can see when he communicates with your company, and visual identity is important in order to leave a strong impression on your customers. All you have to do is have a creative identity, as it is a certificate to introduce your brand among millions of companies around the world. Your Serbian identity directly addresses your audience. A picture may be worth a thousand words. It is not just colors, but feelings that you direct to your audience.


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You have less than a second to make a good first impression with your potential customers; Therefore, you must pay great attention to the appearance of your company, product, or idea, as this is what will stick in the minds of customers forever! 

Designing a professional visual identity for your brand will be your key to impact. At UP, we consider branding to be the core of what we do. Every design, modification, color, and every detail we make is intentional. To provide you with a unique visual identity that expresses your vision, values, goals and ambitions, and be a local and international address for you in the midst of a crowded market.



  • What is meant by visual identity? 
  1. Visual identity is part of the identity of (the company - institution - brand). 
  2. It serves as an identity card for your business, a door to introduce your activity, and a birth certificate at the start of your project. 
  3. These are tangible items that a customer can see when he communicates with your company, such as publications, seals, uniforms, personal cards, etc.
  •  The importance of visual identity
In order to leave a strong impression and impact on your customers, all you have to do is have an impeccable, creative identity. It is a certificate of identification of your brand among millions of companies around the world and thousands of marketing messages that people are exposed to every day. Your visual identity directly addresses your audience, and a picture may be worth a thousand words. It is not just colors and shapes, it is feelings and messages that you direct to your audience.​


  • Some visual identity design services from UP: 


  1. Logo design, logo, and distinctive advertising signs. 
  2. Files • Official paper • Business cards. 
  3. Correspondence envelopes of various sizes • A small memo (notebook). 
  4. Invoices and receipts • Exterior signage • Banners and roll ups. 
  5. Promotional publications (brochures, flyers, flyers, flyers, etc.). 
  6. Social networking pages • Website interface. 
  7. Posters or wall posters • Greeting cards • Email signature. 
  8. Introductory videos and presentations. 
  9. Employee uniforms • Designs for cars • Designing the company’s internal and external interface. 
  10. Conferences and events (entire platform - background panel - conference program - invitations - ...).
  11. Promotional bags and gifts (pens - mugs - calendars).
  12. Contracts • Bonds • Seals. 
  13. Instructions file for printing the ID and the appropriate paper materials for each item.


  • Do you need more services​ related to visual designs and identities? 


  • Features of the visual identity design service from UP
Some companies are distinguished by building their identity and brand that the audience remembers them by, but with many companies providing services similar to the services that your company provides, how can you build a special identity and brand that your audience remembers as soon as they see it? 


  • Before building the visual identity of your company, we work to determine three main things:
 1.Who are you: 

The point here is not to define your company, but to determine the appearance you want to appear to your audience. We have to identify your company’s strengths, focus on them, and work to highlight them to the public.


2.What do you offer or what is your service: 


We work to clarify your company's mission and goals, and this will help you know your audience. 


3. Who are your competitors: We analyze and study competitors and their visual and written identities as well. 

Based on these elements, we will determine your target audience, in addition to determining: 

Top interests. 
Audience behaviour. 

In consultation with you, we begin building your visual identity: 


  • The visual identity questions form available to us is filled out by you, and we begin to collect and analyze information and find out your ideas and suggestions.
  •  We provide more than one design proposal as preliminary versions, and you must choose between them, then provide comments on the selected versions for development. 
  • The final, approved, high-resolution copies (mentioned in visual identity design services) will be presented to you. 
Products are manufactured in factories, while brands are manufactured in minds!


UP's creative minds are at your service, through a talented team working to enhance your presence and grow your business.






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